Internet Advertising – Website Design & Development
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Website Reports

28 Reports That Illustrate Customer Behavior On Your Website
Path
Constant analysis will tell what is working what is not working

These reports are critical to inform you about what is important to your customers. A website is always work in progress, a living advertisement not a static lead generator.

Your site is the most trackable ad you will ever own

Our world changes, your site must change with it

Short term goals for a long term plan

Reports Overview
Content By Title
Network Locations
Manage Campaigns

Search Engine Traffic

Website Page Performance

Where Your Traffic Comes From

# of interactions with your website.

Total visitors to your site in a span of time (day, week, month...) Is your site gaining visits?

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# of interactions with your website.

Total visitors to your site in a span of time (day, week, month...) Is your site gaining visits?

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Entry pages in & out in less than 5 seconds.

Measured by Landing Page: How many visitors have no interest in your message.

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Per page how long visitor stays on that page.

Measure: how long people are engaged with your message. Are they interested or do they move on quickly?

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# of first-ever visitors to your website.

Counts brand new people attracted to your site.

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Measures which pages get viewed by your visitors.

Measures which pages people are going to, also important which pages they ignore.

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Each page measured – how often seen – how long visitor stayed.

Measures how long people are engaged with your website content by page.

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The first page seen by your visitor (it varies dramatically).

Measure which pages the search engines are sending visitors to and if they are leaving your site in under 5 seconds (Bounce Rate)

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Which pages your visitors leave your site from.

Are visitors losing interest before taking your desired action, a purchase, phone call or email?

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# of interactions with your website.

Total visitors to your site in a span of time (day, week, month...) Is your site gaining visits?

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Where your visitors come from (Country, State, City).

Measures globally and locally where visitors are when they look at your site

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How many visits are from new people and how many repeat visitors?

Measures ratio of new visitors versus returning visitors. More costly products or services should have multiple return visits due to longer decision cycle.

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Which city each visitor comes from.

Measures how many visitors from each city and how long engaged on your site.

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How many of your visitors return for multiple visit.

Measures repeat visitors. More costly products or services should have multiple return visits due to longer decision cycles.

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How many visitors use Cable, T1, DSL, Laptops or dial up.

Good to know if you are using site enhancers (video, flash...) and you need more bandwidth (quickness of feed) for your site to perform

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# of times a page is viewed on your website.

measures: how many times people visit and how long they stay engaged with your content

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Measures activity of new visitors to your site.

Measures how new potential clients are engaging with your site. Do they stay or do they go. (Bounce Rate).

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Measures # of visitors using your URL or Domain Name.

How many people see your site off the internet and type in your domain name?

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Sites that send you traffic (ex. Superpages.com, Yellowpages.com).

Measures: if you’re paying for traffic how well is it performing and how many sites are linking with you to send you visitors.

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Measures traffic coming directly from Google, Yahoo...

Measures: which search engines are sending you traffic for free or paid search

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All keywords (words typed in searches) used on the internet to find your site.

Measures: which words people use to find you. Are these words on your site enough and in your background code?

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Ad Versions – measures all Google Ad Word Campaigns (cost per click).

Measure all Google paid searches. If you are outsourcing your Google advertising, this report gives you all the details.

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How clients navigate through your site (page to page).

Measures visitor’s actions. Are your potential clients taking the path to converting to a sale, phone call or email?

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You can’t manage what you don’t measure. 
Internet advertising measured and reported to you.

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